Why You MUST
Brand Your Fleet

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Why You MUST Brand Your Fleet

A brand is more than just a logo. It's your company's identity and should be reflected in everything you do – including your fleet. Branding your fleet is a great way to get your company's name and message out there and can be a powerful marketing tool.

There are many reasons why you should brand your fleet, but here are just a few:

Great First Impression

Your company's fleet is one of its most important assets. It's how you get your products and services to your customers, and it's a big part of your company's image. When your vehicles are well-branded, they're like mobile billboards that help you stand out from the competition.

Your fleet is often the first contact between your company and potential customers. You never get a second chance to make a first impression, so ensure your fleet is well-maintained and branded to reflect your company's image in a positive light.

A well-branded fleet will make you look professional, credible, and trustworthy. It will also make your employees proud to represent your company!

When potential customers see your branded fleet on the road, they'll form a positive impression of your company.


Branding your fleet can give your business a professional look and make it easy for customers to identify your company and stand out from the competition. It also shows your customers that you're committed to quality and invested in your company's image.

This can be done in several ways, but here are a few ideas to get you started:

Use decals or wraps to add your company's logo, name, and contact information to your vehicles. This is an easy and effective way to make your fleet look more professional.

Keep your vehicles clean and well-maintained. This may seem like a no-brainer, but you'd be surprised by how many companies let their fleet branding suffer because their cars are dirty or in disrepair.

These few simple steps can make your fleet look great and send a positive message to your customers.

Marketing Tool

Branding your fleet is a great way to build your company's identity and ensure that your customers remember you. It can help build awareness for your company and its products or services.

People who see your branded vehicles will more likely remember your company the next time they need what you offer.

Tips to ensure that your fleet is an effective marketing tool for your business:

Make sure that your branding is visible from all angles. This means choosing strategic locations for your wraps and graphics.

Use a consistent color scheme and font. This will help create a cohesive look for your fleet.

Keep your branding up-to-date. As your company changes and grows, so should your fleet branding.

If you take the time to brand your fleet correctly, you'll reap the rewards of increased visibility and customer awareness. So, get out there and start promoting your business with your fleet!

Helps Your Business Standout.

If you want to stand out from the competition, consider branding your fleet. There are a few things to keep in mind when branding your fleet.

Use Eye-Catching Colors and Graphics
You'll want to use colors that stand out and are easy to spot. You might even want to use multiple colors to create a solid visual identity.

Catchy Wording
Choose a catchy slogan or tagline that will represent your business. This will be printed on all your vehicles, so ensure it's something memorable.

Promote Your Brand
Make sure people know about your fleet and what it represents. You can do this through marketing campaigns, social media, and word of mouth.

Fleet Branding Ideas

There are different ways to brand your fleet, and the best approach will depend on your budget and the size of your fleet. Here are a few ideas to get you started:

Vehicle Wraps
Wraps can be custom-designed to include your company logo, colours, and contact information. They are a great way to significantly impact a relatively small investment. We recommend that you reach out to the folks at www.totaltruckbranding.com and have them bust out an awesome design and an affordable cost.

Decals are a great alternative if you don't want to go the whole wrap route. You can still include your branding elements, but they will be less obtrusive. Decals are also a good option since they can be easily removed when necessary.

Paint Schemes
Paint schemes are a more permanent way to brand your fleet. They can be customized to match your company's colours or logo. However, they are more expensive than other options and can take longer to apply.

Vinyl wraps
They are a popular option because they are affordable and can be removed if you need to change your branding in the future.

Decals are printed with special inks that resist sunlight and other elements, so they'll keep your vehicle looking great for years.

Final Thought

Investing in fleet branding is a smart move for any business. It's an effective way to build positive brand awareness and create a professional image.

If you're not sure where to start, i90 Marketing can help. We're experts in fleet branding and can work with you to create a custom solution that fits your need.

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