Why Does Your Trucking Company
Need a CRM?

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Why Does Your Trucking Company Need a CRM?

CRM stands for Customer Relationship Management. It's essentially an organized database that helps you keep track of your customers or leads, their preferences, and your interactions with them.

The purpose of a CRM is to maintain customer relationships and drive sales by providing relevant information about the customer’s past purchases and interactions with your business.

In a trucking company, having a way to streamline operations into a single platform translates to cost and time savings galore. Instead of trying to maintain those out-of-date sticky notes on your monitor or get an updated copy of the Excel workbook from your office team, you get a single platform that quickly pulls up info on your clients, leads, and prospects.

What is CRM?

CRM software is a tool that helps you keep track of your customers or prospects, their history, and preferences. It can be used to manage leads, sales, marketing, and support. CRM solutions are used by businesses in all sectors, including transportation, trucking, and logistics industries.

The data from various sources are collected automatically or manually imported into it from other applications or systems. This cuts down on your team's manual work in the background.

CRM systems work by actively compiling customer data across different channels, or points of contact, between the customer and the company, including the company's website, telephone, live chat, direct mail, marketing materials, and social networks.

Unify Lead Generation

Unlike most marketing systems, a CRM can be used as a centralized hub for all your lead generation activities. From driving traffic to your website or social media pages to generating leads via direct email campaigns and online ads to getting referrals from existing customers, a CRM will help you track every single activity.

In addition to helping you organize all those leads in a single place (which is already pretty helpful), a good CRM will also allow you to manage your pipeline so that it's clear where each activity fits into the sales process.

This makes it easier for everyone on your team (including sales) to prioritize their work according to its importance rather than just because they happened upon it first.

The best part? You get consistency with team access from anywhere in the world. So if a team member heads on vacation to Aruba, another member can seamlessly step in to finish negotiations because all the details are in the CRM without needing access to the vacationing person’s files.


At its core, this type of system saves time and energy for you and your staff. You can schedule things like reminders for sales calls, schedule meetings with prospective clients, or even send out announcements about special offers.

Automation also makes it easy for employees to handle any task that comes their way without your intervention. This frees you up from having to be on call all day long and allows you more time to focus on other aspects of running your business.

Better Customer Contact

The most obvious way to improve customer contact, and the customer experience as a whole, is by providing them with real-time updates about their orders. You can do that with a CRM.

Whether you are on the road making a delivery or back in the office dispatching, integrating all of your notifications from clients in a single platform makes life so much easier. It allows you to fulfill obligations and improve conversion, all with one solution.

That keeps you organized and translates into clearer stages in the hiring or sales process. A good CRM will also Provide automated email reminders and text messages to help ensure that your lead stays engaged and knows precisely where they are in the process and what is expected of them.

Improve Workflows

Ultimately having a Customer Relationship Management process integrated into your company can only benefit your client and ensure a healthy, organized, and less chaotic workflow. The more streamlined your transportation company is, the better you can boost sales and generate new revenue opportunities.

That is where we can help. At i90, our team of experts focuses on digital marketing specifically for the trucking and logistics industry. We work hard to help you maintain a strong flow of new hires and route/load opportunities by leveraging everything from social media and digital marketing, to quality CRM systems. Our clients receive access to our proprietary CRM for FREE. This is just another way how i90 Marketing can provide value to your business.

Reach out and schedule a consultation with our team today. We are happy to discuss how our services and a robust CRM can transform your trucking company into a high-in-demand success.

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