Blog

In today's digital age, where online visibility can make or break a business, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for trucking companies to connect with their target audience and generate leads.

In the digital age, social media has become an integral part of our daily lives, connecting people and businesses on a global scale. For trucking companies, harnessing the power of social media can be a game-changer in building brand awareness, engaging with the target audience, and generating leads.

In today's digital age, maintaining a positive online reputation is crucial for businesses across all industries, including the trucking sector. With the rise of online review platforms, social media, and search engines, potential customers can easily access information and review about trucking companies.

In the ever-evolving world of digital marketing, paid advertising has become a crucial component for trucking companies looking to expand their reach and attract new customers. With fierce competition in the industry, employing effective paid advertising strategies can help trucking companies maximize their return on investment (ROI) and achieve their business objectives.

In today's fast-paced digital world, businesses must keep up with the ever-changing marketing landscape to thrive. One such avenue that has gained significant traction in recent years is video marketing. As a trucking company, you may wonder how this form of marketing applies to your industry. Look no further! At i90 Marketing, we specialize in promoting trucking companies and understand your unique challenges.

Flu season is in full swing, and staying healthy on the road can be challenging for truck drivers. Long hours, unhealthy food options, and exposure to germs in rest and truck stops can all contribute to a weakened immune system and increased risk of illness.

As 2023 begins, many wonder how the transportation industry will change and improve in the new year. The past few years have seen disruptions, uncertainties, and shifting travel routes.

These days, it seems like everyone is discussing the state of the economy and how we are due for another recession as the costs of living and other expenses rise. Trucking companies are no different, wondering how their businesses will come out of this situation.

Writing a quality press release can be difficult, particularly for a company without marketers or content writers employed. This blog will explain how to successfully release a press release while gaining quality exposure in three easy steps.

Why should your trucking company start creating press releases on a regular basis...? The easy answer is that press releases are a cost-effective way of sparking an “organic” increase in exposure for your organization.

A brand is more than just a logo. It's your company's identity and should be reflected in everything you do – including your fleet. Branding your fleet is a great way to get your company's name and message out there and can be a powerful marketing tool.

A truck driver's job can be quite demanding, both physically and mentally. Sadly, most people don't know how demanding the job can be. The job can involve long hours, dreadful solitude, and the inherent risks of being on the road for more than 80 hours each week. No doubt, this is not an easy job.

A strategic approach will help you grow your business by increasing sales and profits. Think of it as a single approach with many different fingers. You want to be at the center of the activity to ensure all of your messages are unified with clear calls to action (CTAs).

Managing client relationships is a critical part of running any business. It's not enough to have a trucking company with the right equipment. You will deal with leads, whether driver leads or client leads, and your sales/recuitment team needs tools to stay organized.

CRM stands for Customer Relationship Management. It's essentially an organized database that helps you keep track of your customers or leads, their preferences, and your interactions with them. The purpose of a CRM is to maintain customer relationships and drive sales by providing relevant information about the customer’s past purchases and interactions with your business.

The vast majority of trucking companies out there today are trying to recruit new drivers. This is because there is a shortage of trained and qualified drivers, and our country’s supply chain needs a boost. As a leading digital marketing agency, we at i90 have spent years crafting comprehensive websites for trucking companies all over the nation. We have learned some valuable insights into what works and what doesn’t.

The trucking industry is growing at a rapid pace. It has been one of the fastest-growing industries in the past few years, and this trend is expected to continue on into the future as well. As a result, the need for more trucks and drivers will increase to meet this demand, but there will also be a greater need for companies that provide services or products to trucking companies.